Easy Paws - Founded for Dogs and their Owners

Our Story 

Easy Paws was founded by two friends, Adam and Alex.

Adam's mischievous dog, Gonzo, loved to run in the mud (likely stemming from his border collie heritage). Like all dog owners, he had the daily task of manually wiping his dog’s muddy paws when coming into the house. Gonzo hated having his paws wiped and put up as much resistance as possible. Adam tried all types of dog mats and found none to be effective at cleaning Gonzo’s paws.

One night over dinner, Adam jokingly asked Alex, a professional product designer, to find a solution for this. Alex, a habitual problem-solver, took the task on, and developed the first Easy Noodle Mat.

The mat worked perfectly for soaking up dirt from Gonzo’s paws – no more wiping his paws by hand!

As Gonzo and the mat become inseparable, Alex and Adam discovered that the mat had other uses too – a comfy dog bed liner and a car mat for when taking him on drives. They also added a super non-slip backing for safety.

 Alex and Adam thought it wrong to keep the secret to themselves. Six months later, they founded Easy Paws.


No More Muddy Paws


Since launching, we are so proud to have helped thousands of dog owners end the daily misery of cleaning muddy paws and floors.

Charity Commitment

Paws the Dog at a charity dog show!

Easy Paws was founded by animal lovers, for animal lovers. ‘Making a difference’ is at the heart of what we do. We passionate about the welfare of animals, and dogs in particular. This is why we are proud to support and promote animal welfare through the Easy Paws' Charity Programme.

We are lucky enough to be charity partners with two leading animal charities - the National Animal Welfare Trust and Wood Green.

Our charity programme has three core activities:

  1. £1 donation from every Easy Noodle Mat sold to our charity partners
  2. Donation of Easy Noodle Mats to animal rescue shelters.
  3. The appearance of our mascot Paws the Dog at charity events.